What does a website cost?

A website costs anything from one month's salary to several years' salary. The difference is rarely the design tool – it is how many decisions were made before the build started, and how well the site is made to lead a visitor towards an enquiry.

The price picture. The market is wide and deliberately unclear. Builders sell 'websites' for a few thousand, freelancers often bill by the hour, and agencies quote after a call. To make comparison possible we publish fixed-price packages. The starter website begins at SEK 14,900: up to 5 pages, mobile friendly, basic SEO, Google Analytics and a Google Business Profile. That is enough when you need a credible site within a few weeks and know which pages are required. The business website begins at SEK 29,900: more pages, bespoke design, SEO structure, conversion focus and copy. E-commerce and larger projects are quoted individually, because the price then depends on product count, flows and integrations. All prices exclude VAT. We write 'fixed price' rather than 'estimated' – for a defined project it is cheaper for both sides to take decisions at the start instead of billing them later.

Why prices differ so much. When two quotes differ by 40,000 SEK it is almost always work that never appears in the quote's headline. Five questions decide the price, and you should put them to every supplier.

Is the design made for you, or is it a template with your logo? A template is cheaper and faster, but leaves you with a site that looks like everyone else's.

Is copy included, or are you expected to supply content from day one? Content is often the single largest line in a web project.

Who restructures domain, redirects and keywords before the move? A faulty move can erase your existing visibility.

Is the site built for speed and accessibility, or only to look good in a screenshot?

Is there a plan for what happens after launch, or does the project end the day the site goes live?

What never appears on the invoice. A website is not finished when it is published. Updates, security, backups, broken links, new browser versions and small text changes keep costing – either as hours at your end or as hours at someone else's. That is why we offer website care plans: Basic at SEK 995/month for the ongoing responsibility, Growth at SEK 2,495/month when you also want continuous improvements and SEO work, Premium at SEK 5,995/month with priority service and active advisory. The commitment is six months, then one month's notice. Nothing forces you into a plan – but without one, the website becomes the thing in your business that is never updated.

How we scope a web project. We never start in the design tool. First we clarify what the site must do, for whom; then a structure; then design and content; and finally build and launch. The most common failure is building a site with too few pages. A visitor considering a purchase wants price, references, process and what happens next – and if that is missing, they go to a competitor. That is why the business package includes a structure review: we decide which pages must exist before we decide how they look.

When you should not build now. Sometimes the best advice is to wait. If you do not yet know who the buyer is, if pricing is unsettled, or if you have no capacity to answer the enquiries the site generates, a new website is a cost without effect. Then it is cheaper to start with an analysis of what you already have: what is visible, what is missing, what needs fixing. That analysis is free, with concrete improvement suggestions and no obligation.

Checklist before you compare quotes. Print this list and ask every supplier to fill it in. The differences usually show up here, not in the price.

Fixed price or hourly billing – and what happens if something changes?

Exactly which pages are included, and who writes the copy?

Who owns the domain, the code and the content when the project ends?

What is done with SEO, redirects and the Google Business Profile?

Which performance and mobile performance has been promised, and how is it measured?

What does a change cost after launch, and who makes it?

Who answers if the site is down on a Sunday?

How to judge whether the site pays for itself. Treat the site as an investment with one measure, not as an aesthetic question. A sensible measure is enquiries per month – mail, calls and forms – compared with what a customer is worth to you. If you receive three enquiries a month today and a customer is worth 20,000 SEK, a site that brings six enquiries is already paid for. So measure from day one: Google Analytics, a working contact route, and the habit of asking new customers how they found you.

Budget SEK 14,900 for a simple, clear site and from SEK 29,900 when the site should work for new customers.

The price gap between quotes is nearly always content, structure and post-launch work.

A care plan from SEK 995/month is what keeps the site alive – without it, it stays untouched.

Ask for a fixed price, a page list, and an answer on who owns the code.

Can we make changes ourselves? Yes. We build so that text and images can be changed without technical help. Structure, design and new pages are what require us.

How long does a web project take? A starter package is normally live within a few weeks. A business package takes longer, because copy, references and structure are produced together with you.

What does an online store cost? Quoted individually. The price depends on product count, flows, warehouse and payment solutions, and how much content must be produced.

Do we have to take a care plan? No. But without ongoing maintenance the website becomes the part of the business that is never updated, and that shows quickly with visitors and in search.

We already have a website. Is it worth upgrading? Do the analysis first. It costs nothing and returns a concrete action list – then you see whether an upgrade is justified or something else matters more right now.

Moredigitals · hi@moredigitals.com · 073-846 09 72 · Wargentinsgatan 4, 112 29 Stockholm, Sweden